Week 7: The Pitch

Alright well at this point I see two options staring me in the face.

Option 1: Go with the final project everyone else is doing and come up with a brand new beer and establish it globally. What I am turning in my head is that I am firstly technically not even of age to drink beer. And technically speaking I absolutely hate every aspect of beer. The taste, the smell, and even the effects are what I just care nothing for. I am at a disadvantage but will not hesitate from the challenge.
This new beer i would want to establish is a new beer specifically for women. Not using women to sell it but sell it to them. The flavoring would definitely have to be something like raspberry or violets even, or might just be a combination of the two. Being a fashion major i realize where my target market would need to be is. This beer is going to be a luxurious experience, for women who could care less about the price, ans are mostly looking for something to complement their life.

Option 2: Lets remember that I am not of age and could care less for beer. From the moment i heard what kind of project we might have to be doing the ideas about the beauty and retail industry flooded my mind. What i would want is something new and edgy that appeals to all women who never dreamt of being the princess when we were growing up